2K Sports Announces Unprecedented Partnership with JAY Z for NBA 2K13.
Artist and entrepreneur to curate soundtrack and lend artistic vision to world’s top NBA video game simulation franchise as Executive Producer
New York, NY – August 1, 2012 – 2K Sports today announced an unprecedented partnership with entertainment mogul Shawn “JAY Z” Carter to serve as Executive Producer of NBA 2K13, the next installment of the top-selling and top-rated NBA video game simulation franchise*.
“This has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history,” commented JAY Z. “NBA 2K13 will be the next evolution in sports and basketball culture, and I’m ready to usher in the new era of the franchise.”
JAY Z’s interests and influences extend well beyond his illustrious music career as a 14-time Grammy award winner, as evidenced by his part-ownership of the 40/40 sports clubs and of the NBA’s Brooklyn Nets, having recently helped craft that team’s iconic black-and-white logo and visual identity. As Executive Producer of NBA 2K13, JAY Z’s artistic vision and style will permeate the experience, from the overall look and feel of the game, to the hand-picked soundtrack, interactive in-game menus and more.
“We aren’t content with just being the best, and we will continue to grow the NBA 2K franchise into one of today’s premier entertainment experiences,” said Jason Argent, vice president of marketing for 2K Sports. “JAY Z’s role in NBA 2K13 represents a unique fusion of basketball, music, art, and entertainment, and illustrates the evolution of NBA 2K into something much bigger than simply the best basketball video game series ever made.”
The audio and visual aesthetics of NBA 2K13 will reflect a balance of basketball and musical influences, with JAY Z himself hand-picking the game’s soundtrack. The 24-song collection features some of his top hits, along with an eclectic mix of music’s biggest acts.
